Capgemini Academy

Trainingen op het gebied van IT, management en persoonlijke effectiviteit

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Opleiding: HFI: How to Design for Persuasion, Emotion and Trust

Leerdoel

Persuasion, emotion, and trust (PET) are critical factors for creating successful online interactions.
The growing reliance on e-channels makes an engaging customer experience more important than ever. In this course, you’ll learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing. Whether your site is e-commerce, informational, or transactional,
you can establish deeper relationships with your customers by understanding how people make decisions that lead to conversion. You’ll learn techniques to probe the subtle motivations and emotional triggers that influence people’s reactions to your message, content, and offers. Participants will also learn to document and present their PET-related research and user analysis with concrete deliverables, including personas, persuasion flow diagrams, emotion maps, and trust scorecards. This knowledge also applies to products and mobile devices.

The objectives of the course are:

• How to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing.
• Powerful techniques to probe the subtle motivations and emotional triggers that influence people's reactions to your message, content, and offers.
• Understand how to create an effective design that appeals to users while achieving measurable business goals.
• How to document and present PET Design research and user analysis with concrete deliverables, including personas, persuasion flow diagrams, emotion maps, and trust scorecards.

Doelgroep

Usability and user experience professionals, marketing professionals, graphic and visual designers, Web and application designers, mobile and wireless interaction designers, and product designers.

Programma

At the end of this course, participants will be able to:

• Apply core methods and tools for persuasive and emotional design, and create a persuasion strategy
• Evaluate sites on the basis of persuasion, emotion, and trust
• Integrate PET Design requirements into your data gathering and interaction design processes
• Build personas specifically to research, probe, and analyze PET Design factors
• Construct designs and persuasion flows based on users’ drives and blocks
• Validate the persuasiveness and emotional impact of your designs using the PET Scan and PET Validation methods
• Leverage the research that continues to shape this rapidly evolving discipline

Toelatingseisen

The attendees should have:

• Practical experience in user-centered requirements, design, and usability testing, analysis, and evaluation techniques
• Strong desire to learn how persuasion, emotion, and trust research methodologies can be effectively applied to the design of conversion-based and decision-making interaction design

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Opleiding kerngegevens

Opleidingsniveau

MBO

Opleidingslocatie(s)

Utrecht

Doorlooptijd

6 dagdelen

Afronding

Certificaat

Open inschrijving

Ja

In-company/ maatwerk mogelijk

Ja, op aanvraag