Opleidingen van Capgemini Academy:

Capgemini Academy

Trainingen op het gebied van IT, management en persoonlijke effectiviteit


Opleiding: HFI: How to Design for the Big: User-Centric Innovation and Strategy

Leerdoel

This course will empower you to contribute to your organization’s strategic planning and thinking on user-centric strategies and product innovation. You will learn how to lead and direct research for the development of new products, services, and business ideas. And you will see how to maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.

 

This course will empower you to contribute to your organization’s strategic planning and thinking on user-centric strategies and product innovation. You will learn how to lead and direct research for the development of new products, services, and business ideas. And you will see how to maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market.

 

Doelgroep

The training is of interest to those involved in design and development who want to move up to a strategic level of involvement. The training is of interest as well to UX practitioners, marketer and ethnographers who want to impact product strategy and innovation from the perspective of user experience.

 

Programma

At the end of this course, participants will be able to:

  • Identify and capitalize on opportunities that will enable successful penetration of the market
  • Analyze the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
  • Capture rich data that will enable in-depth understanding of the users and their ecosystems
  • Synthesize and co-relate data in a systemic way that will inspire innovative ideas
  • Correlate design research, market understanding and business goals to define new markets, branding strategies, product positioning, and new business models
  • Translate actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
  • Validate and test new ideas to minimize risks and determine criteria that are important for success

 

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Opleiding kerngegevens

Opleidingslocatie(s)
Utrecht
Doorlooptijd
6 dagdelen
Aantal bijeenkomsten
6
Open inschrijving
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In-company/ maatwerk mogelijk
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