Capgemini Academy

Trainingen op het gebied van IT, management en persoonlijke effectiviteit

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Opleiding: HFI: The Persuasion, Emotion and Trust (PET) Architect

Leerdoel

This class is the most advanced of the HFI Certified User Experience Analyst™ Series. It reveals core insights that coordinate methods for crafting an optimal user experience. The goal of the class is to make you an architect of emotion, engagement, conversion, and retention.

At the end of this class you should be able to:

• Understand the criticality of persuasion, emotion and trust (PET design™) in the design of market strategies, product innovations, and application designs
• Create a “Core PET MEME” that is:
  • Tuned with executive intent
  • Tuned with deep PET analysis insights
  • Practical to transmit
  • Protected from mal-adaption
• Create a projection of a Core Meme (phrase, behavior, image)
• Create a “Persuasion Flow”
  • Center on your Core Pet Meme
  • Select effective, synergistic, and practical methods
  • Create core chains through an interaction
  • Ensure momentum
  • Ensure final conversion
  • Embellish with triggers
• Build in customer retention methods (sustained relationships)
  • Pain control
  • Habit
  • Engagement and commitment
• Apply PET Architecture Methods
  • Market Strategies
  • New product and service innovations
  • Application and web site designs

Doelgroep

This course is recommended for advanced User Experience staff, especially those who are working in the higher level activities of persuasion engineering, innovation, and strategy. This course will also be useful for strategy, marketing, and innovation staff assuming they meet the prerequisites.

Programma

After the training the participants will have knowledge of the following topics and are able to apply PET architecture.

• The PET Architect:
  • The Cost of Persuasion Vacuum and Persuasion Clutter
  • The PET Difference in specific organisation types
  • Your Job as PET Architect
• Fit into Your SDLC (Software Development Life Cycle)
  • The Core PET Meme
  • Listening for the Core PET Meme
  • A Solid Foundation for Design
  • Deriving a Core PET Meme
  • Presentation and Evaluation
• The Persuasion Flow
  • Unfolding Through Time
  • Creating a Core Persuasion Flow
  • Linking a persuasion flow to a task analysis.
  • Deriving a model of persuasion for your application.
  • Adding Resonant Triggers
  • Customer Retention
• The Ultimate Practicum: During the practicum you apply the material and methodology to do PET architecture on a case study.
  • Strategy
  • Innovation
  • Site or Application Design

Toelatingseisen

Before taking this course participants must be able to apply the persuasion engineering tools described in the HFI course How to Design for Persuasion, Emotion and Trust (PET) design™.

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Opleiding kerngegevens

Opleidingsniveau

HBO

Opleidingslocatie(s)

Utrecht

Doorlooptijd

2 dagen

Afronding

Certificaat

Open inschrijving

Ja

In-company/ maatwerk mogelijk

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