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Opleiding: Erasmus Executive Programme in Strategic Management



Leerdoel

CONTINUOUS CHANGE IN COMPETITIVE ENVIRONMENTS HAS FORCED COMPANIES IN ALMOST EVERY SECTOR TO RE-EXAMINE THEIR STRATEGY. THE STRATEGY REVOLUTION IS BEING HERLADED BY MANAGERS AND PRACTITIONERS AS THE NEW HALLMARK OF ORGANISATIONAL EXCELLENCE.

 

“The Erasmus Executive Programme in Strategic Management will help you in opening up NEW SOURCES OF MANAGERIAL INSIGHTS and competitive advantage. TOP INTERNATIONAL LECTURERS will provide you with substantial knowledge and skills, as well as the broad analytical concepts, tools and mindsets required for a successful lifelong career. Mastering the delicate balance of applying STRATEGIC SKILLS and strategic CONCEPTS prepares you for a world of general management career opportunities.”


As one of the leading teaching institutions in Strategy in Europe, we are pleased to present this cutting edge executive programme in strategic management that will provide answers to key questions such as:

  • How do managers develop dynamic capabilities for strategic renewal using unique resources, routines and core competencies?
  • How can firms and business units redraw boundaries and manage effective inter natio - nalisation including alliances, networking and physical vs virtual value chain?
  • How do managers develop and implement viable strategy configurations for sustainable competitive advantage in terms of aligning strategy, structure, systems and culture?

 

Why choose the Erasmus Executive Programme in Strategic Management?

  • Rotterdam School of Management is a European leader in teaching strategy and the only European university to offer executive certification in Strategic Management.
  • The study of strategic management gives critical insight into why some companies succeed where others fail.
  • Strategic Management equips practitioners and managers with skills in strategic analysis (the position of the organisation and its business units in terms of its internal resources and competences as well as external environment and stake holders), strategic choice (the options open to the organisation and its business units) and strategy implementation (the adaptation of organisational and managerial processes).
  • Strategic Management is more a general management discipline than a functional specialisation. The Erasmus Executive Programme in Strategic Management deals with all three areas extensively. A focus on the process of strategy development is central to this programme.
  • This is a programme of 5 ECTS and you will be exempted for one of the three electives in the third module of the Strategic Management Master.
  • On completion of this programme you will be fully authorised to use the title ‘Certified Strategy Manager’.


What are the benefits of the programme?
The Strategic Management programme will provide you with the following:

  • high level skills in understanding, generating new solutions and implementing the concept of Strategic Management at business unit level
  • the opportunity to broaden your network and benefit from the exchange of ideas and work experiences with other participants
  • membership of the Erasmus University Strategy Club which will keep you updated with contemporary developments in the field and the opportunity to attend special seminars and activities.

 

Doelgroep

Executives who are preparing to assume broader responsibilities and aspire to top management responsibilities.

Prerequisites:

  • A recognized bachelor degree or an equivalent university degree
  • At least 3 years of management experience
  • Demonstrated qualities in leadership, entrepreneurship and high ethical standards
  • A high level of fluency in English.

 

 

 

Programma

The programme consists of:

  • 10 plenary sessions
  • 4 individual sessions with your project coach
  • 1 final exam session



Plenary sessions

Session 1: Strategy and the Strategic Process

This session examines the process of strategy formulation and implementation and its implications for management

 

Session 2: Designing Strategy Analyses

In this session techniques and skills will be outlined to identify and analyse issues and solutions designed to solve organisational problems

 

Session 3: Strategic Flexibility and Renewal

This capstone module draws on knowledge and skills acquired in the preceding sessions to develop understand how flexible managerial capabilities and an ambidextrous organisation structure can be used for strategic renewal

 

Session 4: Defining the Business Domain, Competences, Vision and Mission

This module concentrates on the understanding of best practices to provide unity of direction, motivation of employees and improvement of bottom-line financial performance

 

Session 5: Strategic Renewal, Management & New Business Development

Participants learn how to innovate creative management processes. Participants will also learn how to effectively reposition the company in relation to market, product mix and resources to achieve best results with high impact business opportunities.

 

Session 6: Corporate Strategy in an International context

How can international growth strategies of multinational firms create and destroy value? An exploration of this basic question will identify the main parameters of corporate strategies, and explore how they can improve firm performance in today’s global and dynamic business environment.

 

Session 7: Succeeding Across Borders

This session explains how to identify globalisation drivers and how to implement successful internationalisation strategies for global companies

 

Session 8: Fostering Innovation through Management of Knowledge and Learning

The aim of this session is to equip you with methods for innovation through management of knowledge flows and various types of organisational learning.

 

Session 9: Strategic Entrepreneurship, Buy-outs and Restructuring

This session will illustrate how companies can build entrepreneurship and renew and revitalise their organisations through corporate restructuring and management buy-outs

 

Session 10: Ambidexterity: Exploration versus Exploitation

This final session highlights the importance of balancing efficiency and innovation in order to achieve long-term success.

 

 

Toelatingseisen

  • A recognized bachelor degree or an equivalent university degree
  • At least 3 years of management experience
  • Demonstrated qualities in leadership, entrepreneurship and high ethical standards
  • A high level of fluency in English.

 

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Opleiding kerngegevens

Naam instituut
Rotterdam School of Management, Executive Education
Opleidingstype
Master
Opleidingsvorm
Kort programma / leergang
Opleidingsniveau
WO
Benodigde taalkennis
Engels
Opleidingslocatie(s)
Rotterdam
Aantal bijeenkomsten
10
Afronding
Certificaat
Open inschrijving
Ja
In-company/ maatwerk mogelijk
Geen opgave