CONTINUOUS CHANGE IN COMPETITIVE ENVIRONMENTS HAS FORCED COMPANIES IN ALMOST EVERY SECTOR TO RE-EXAMINE THEIR STRATEGY. THE STRATEGY REVOLUTION IS BEING HERLADED BY MANAGERS AND PRACTITIONERS AS THE NEW HALLMARK OF ORGANISATIONAL EXCELLENCE.
“The Erasmus Executive Programme in Strategic Management will help you in opening up NEW SOURCES OF MANAGERIAL INSIGHTS and competitive advantage. TOP INTERNATIONAL LECTURERS will provide you with substantial knowledge and skills, as well as the broad analytical concepts, tools and mindsets required for a successful lifelong career. Mastering the delicate balance of applying STRATEGIC SKILLS and strategic CONCEPTS prepares you for a world of general management career opportunities.”
As one of the leading teaching institutions in Strategy in Europe, we are pleased to present this cutting edge executive programme in strategic management that will provide answers to key questions such as:
- How do managers develop dynamic capabilities for strategic renewal using unique resources, routines and core competencies?
- How can firms and business units redraw boundaries and manage effective inter natio - nalisation including alliances, networking and physical vs virtual value chain?
- How do managers develop and implement viable strategy configurations for sustainable competitive advantage in terms of aligning strategy, structure, systems and culture?
Why choose the Erasmus Executive Programme in Strategic Management?
- Rotterdam School of Management is a European leader in teaching strategy and the only European university to offer executive certification in Strategic Management.
- The study of strategic management gives critical insight into why some companies succeed where others fail.
- Strategic Management equips practitioners and managers with skills in strategic analysis (the position of the organisation and its business units in terms of its internal resources and competences as well as external environment and stake holders), strategic choice (the options open to the organisation and its business units) and strategy implementation (the adaptation of organisational and managerial processes).
- Strategic Management is more a general management discipline than a functional specialisation. The Erasmus Executive Programme in Strategic Management deals with all three areas extensively. A focus on the process of strategy development is central to this programme.
- This is a programme of 5 ECTS and you will be exempted for one of the three electives in the third module of the Strategic Management Master.
- On completion of this programme you will be fully authorised to use the title ‘Certified Strategy Manager’.
What are the benefits of the programme?
The Strategic Management programme will provide you with the following:
- high level skills in understanding, generating new solutions and implementing the concept of Strategic Management at business unit level
- the opportunity to broaden your network and benefit from the exchange of ideas and work experiences with other participants
- membership of the Erasmus University Strategy Club which will keep you updated with contemporary developments in the field and the opportunity to attend special seminars and activities.
The programme consists of:
- 10 plenary sessions
- 4 individual sessions with your project coach
- 1 final exam session
Plenary sessions
Session 1: Strategy and the Strategic Process
This session examines the process of strategy formulation and implementation and its implications for management
Session 2: Designing Strategy Analyses
In this session techniques and skills will be outlined to identify and analyse issues and solutions designed to solve organisational problems
Session 3: Strategic Flexibility and Renewal
This capstone module draws on knowledge and skills acquired in the preceding sessions to develop understand how flexible managerial capabilities and an ambidextrous organisation structure can be used for strategic renewal
Session 4: Defining the Business Domain, Competences, Vision and Mission
This module concentrates on the understanding of best practices to provide unity of direction, motivation of employees and improvement of bottom-line financial performance
Session 5: Strategic Renewal, Management & New Business Development
Participants learn how to innovate creative management processes. Participants will also learn how to effectively reposition the company in relation to market, product mix and resources to achieve best results with high impact business opportunities.
Session 6: Corporate Strategy in an International context
How can international growth strategies of multinational firms create and destroy value? An exploration of this basic question will identify the main parameters of corporate strategies, and explore how they can improve firm performance in today’s global and dynamic business environment.
Session 7: Succeeding Across Borders
This session explains how to identify globalisation drivers and how to implement successful internationalisation strategies for global companies
Session 8: Fostering Innovation through Management of Knowledge and Learning
The aim of this session is to equip you with methods for innovation through management of knowledge flows and various types of organisational learning.
Session 9: Strategic Entrepreneurship, Buy-outs and Restructuring
This session will illustrate how companies can build entrepreneurship and renew and revitalise their organisations through corporate restructuring and management buy-outs
Session 10: Ambidexterity: Exploration versus Exploitation
This final session highlights the importance of balancing efficiency and innovation in order to achieve long-term success.
For Who
Executives who are preparing to assume broader responsibilities and aspire to top management responsibilities.
Prerequisites:
- A recognized bachelor degree or an equivalent university degree
- At least 3 years of management experience
- Demonstrated qualities in leadership, entrepreneurship and high ethical standards
- A high level of fluency in English.
Testimonials
Quotes of graduates of the Executive Programme in Strategic Management:
"I’m very happy with my choice to subscribe for this programme, it definitely helped me with executing my work and the development of my career."
"The assignments where very relevant for exercising the theories presented."
"The influence of the students on each other (and in discussions with teachers) was very high and intense, which I consider as essential (and highly enjoyable) for this programme. I think this is the reason why so many different topics could be covered in such a short time span."
Faculty
 Professor dr. Pursey Heugens Pursey Heugens is Professor of Organization Theory, Development, and Change at the Rotterdam School of Management, Erasmus University. He obtained his PhD from the same university in 2001. His research interests include comparative corporate governance, business ethics, and bureaucracy, institutional, and demographic theories of organization. Pursey has won numerous awards for his research and teaching performance, and serves on the editorial boards of six scholarly journals. His research is published in journals like Academy of Management Journal and Academy of Management Review. Read more
 Professor dr. Justin Jansen
Justin Jansen is Professor of Corporate Entrepreneurship at the Rotterdam School of Management, Erasmus University. He received his PhD Cum Laude from the Erasmus University in 2005. His research addresses strategic leadership, organisational learning and absorptive capacity, organisational ambidexterity, and corporate entrepreneurship and has appeared academic journals such as Academy of Management Journal, Journal of Business Venturing, Journal of Management Studies, Leadership Quarterly, Management Science and Organization Science. His work has received several awards and recognitions such as the ERIM best paper award and the best dissertation award. Read more
 Professor dr. Henk Volberda
Henk Volberda is Professor of Strategic Management and Business Policy and Director of Knowledge Transfer of the Department of Strategic Management & Business Environment at the Rotterdam School of Management, Erasmus University, and Scientific Director of INSCOPE. He has been a visiting scholar at the Wharton School at the University of Pennsylvania and City University Business School, London. Henk obtained his doctorate cum laude in Business Administration of the University of Groningen. His research on organizational flexibility and strategic change received several awards. Henk is also director of the Erasmus Strategic Renewal Program. Read more
 Professor dr. Patrick Reinmoeller
Patrick Reinmoeller is Associate Professor of Strategic Management at Rotterdam School of Management, Erasmus University and also serves as a Chaired Professor of Strategic Management at Cranfield University`s School of Management, United Kingdom. Patrick teaches in customised executive programmes and MBA and Executive MBA courses on Strategic Management, Competitive Strategy, Knowledge Management and Strategies of Multinational Corporations. Patrick has taught executive programmes to GlaxoSmithKline, KPN, Schlumberger, Interpipe and other major companies. These organisations are active in the health care, manufacturing, oilfield and information services industries. Read more
 Professor dr.ing. Frans van den Bosch
Frans van den Bosch is Professor of Management Interfaces between Organizations and Business Environment of the Department of Strategic Management and Business Environment, Rotterdam School of Management, Erasmus University Rotterdam.He holds a BA in Mechanical Engineering from the Polytechnic of Rotterdam (with distinction), received his Master's degree in Economics (cum laude) from the Erasmus University Rotterdam and his PhD in Law from Leiden University, the Netherlands. He is a fellow and chairman of the Programme Board of the Erasmus Research Institute of Management (ERIM). Presently he is coordinator of ERIM Research Programme in Strategy. Read more
 Dr. Ernst Verwaal
Dr. Ernst Verwaal is Associate Professor of Strategic Management at the Department of Strategic Management and Entrepreneurship at the Rotterdam School of Management, Erasmus University. Furthermore he is Academic Coordinator of the part-time Master Programme in Strategic Management. Ernst teaches Corporate Strategy in an International Context. In addition Ernst is involved in several ERIM doctoral projects in different roles and in the INSCOPE Innovation Centre of Expertise. Read more
 Dr. Marc Baaij
Marc Baaij is an Associate Professor of Strategic Management at the Rotterdam School of Management, Erasmus University Rotterdam. In addition, he is the academic director of RSM's Executive Master of Science in Business Administration programme. Marc's research interests include: multinational corporations' decision making about the home country of corporate headquarters; persistency of superior financial performance of corporations; analytical methods and techniques for problem-solving; and management consulting in general. Marc's teaching focusses on the analytical problem-solving methods and techniques of top management consulting firms. Read more
 Dr. Hans Bruining
Hans Bruining is Associate Professor of Strategic Management at the Rotterdam School of Management, Erasmus University. He obtained his Msc in Business Economics from the Vrije Universiteit in Amsterdam and received his PhD from the School of Economics, Erasmus University in 1992. He wrote the first Dutch study on the performance of Management Buy-Outs and co-authored two books: The Handbook of Management Buy-Out: Theory and Practice and Private Equity and Management Buy-outs. His research interest includes management buy-outs and the role of private equity in the enhancement of the strategic orientation of buyout firms. Read more
 Dr. René Olie
René Olie is Associate Professor of Strategic and International Management. After obtaining a Master’s degree at the Vrije Universiteit Amsterdam in organizational psychology, he received his PhD training at the University of Maastricht under leadership of Professor Geert Hofstede, a world-renowned expert in national cultures. This period has laid the foundation for a broad interest in the field of international and comparative management including research topics such as: How do companies achieve optimal integration in their cross-border operations given the many national and cultural challenges that are often present? Read more
 Dr. Jatinder Sidhu
Jatinder Sidhu earned his Ph.D. at the Tinbergen Institute, Erasmus School of Economics (ESE), Erasmus University Rotterdam. While he did his undergraduate work at the Delhi School of Economics, India, he obtained an MSc in Management Sciences at the University of Hull, England. As Associate Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, Dr. Sidhu teaches flagship courses of the department at the graduate and undergraduate levels. Since his appointment as Academic Director of the MSc Strategic Management programme, he has seen the size of the programme more than double in terms of student enrollments. Read more
Dates / Fees
|
Dates:
The programme consists of 10 plenary sessions on consecutive Thursday evenings (in English).
Start of the programme - 13 October 2011
Fee:
€ 5.500 (excl. 19% VAT)
10% discount for EUR and RSM alumni
Location:
Rotterdam School of Management, Erasmus University, Erasmus Faculty Club |
 |
|
