Diploma Programme in Business Management and Leadership

The RSM Diploma Programme in Business Management and Leadership is designed to provide first time managers with a comprehensive platform from which to build an outstanding career. Covering four fundamental disciplines, each module is taught by an expert in the field and focuses on providing you with the skills for real world application and maximum impact.

On completion of the diploma participants will have:

• A thorough understanding of the critical challenges in each functional area
• Improved performance in core managerial activities
• Enhanced interpersonal skills and the ability to communicate more effectively
• The confidence to take on a higher level of responsibility
• An extended network of professional contacts.

Essentials of Strategy

This two day module has been created to equip you with a thorough understanding of strategy and the analytical and conceptual skills necessary for gaining strategic advantage and contributing to the success of your company. You will get to grips with the basic elements of strategy, tackle contemporary business challenges, learn to recognise the potential for competitive advantage, and make your input relevant, valuable, and integral to your company’s strategy.

Participants in ‘Essentials of Strategy’ will:

• Develop state-of-the-art knowledge in the basics of strategy
• Acquire skills to analyse industries and the competition, and their

  effect on company strategy

• Broaden their understanding of how to identify and create competencies and capabilities
• Augment insights on how to effectively organise strategy
• Develop analytical skills to (re)formulate and (re)conceptualise strategies
• Enhance their ability to develop the building blocks necessary for creating successful strategies
• Devise an action plan tailored to their personal business challenges.

Essentials of Leadership

This two day module will help you develop the skills you need to become a successful manager and leader of people. The many skills you must master include building trust, managing conflict and using positive emotions for better and faster decision making; plus motivating, coaching, and measuring the work of others. Furthermore, you are expected to develop your own personal, authentic leadership style and help people to cope with change. By looking at the importance of good communication skills and developing your ability to realise, mobilise and nurture the many talents of individuals and teams the module will help you become an outstanding leader and a role model for others.

Participants in 'Essentials of Leadership’ will:

• Understand and develop the critical skills, time applications and work values essential for success in their leadership role
• Build the foundations for creating a broad and diverse network and growing their ‘social’ capital
• Develop the ability to mobilise and nurture the many talents of individuals and teams.

Essentials of Marketing

This module provides you with a comprehensive understanding of the basic concepts and practices of modern marketing. In two intensive days you will realise and apply the basic techniques of marketing, including branding, positioning, promotion, segmenting and targeting customers. The module deals with consumer as well as business-to-business issues.

Participants in ‘Essentials of Marketing’ will:

• Understand the decision making process and the role of marketing throughout the organisation
• Understand their customers and competitors better
• Understand the impact of the external environment on an organisation
• Understand how to recognise and maintain stakeholder relationships
• Write a marketing plan for their business / organisation.

Essentials of Finance

Essentials of Finance teaches you how financial data is reported and how it is used for decision making, performance measurement, business improvements and valuation. It will help you understand the financial impact of decisions and how to monitor financial performance, enabling you to communicate with and work effectively alongside financial specialists. This module will provide you with a wide range of the most commonly-used financial tools.

Participants in the RSM Executive Course on ‘Essentials of Finance’ will:

• Understand their contribution to the financial performance of a company
• Be equipped to interpret and evaluate financial data
• Be able to communicate more effectively with financial specialists
• Understand tools being used by financial specialists
• Broaden their knowledge as a specialist in another discipline.

One-day workshop on business improvement plan

Real-world business challenges are often multi-faceted and require an interdisciplinary perspective, drawing upon your learning from the various Essential Programmes. This workshop is designed to help you solve complex business problems in your own company.

In the workshop you learn to:

• Assess your own company business problem
• Formulate hypotheses for solving this problem
• Design the analyses to test these hypotheses
• Synthesise analytical findings into actionable recommendations.

You bring your own company business problem to the workshop. At the end of the day, you will have developed a plan for solving the problem. During the following 12 weeks you will gather data, conduct analyses, and develop recommendations for solving this particular business problem. You will receive feedback and guidance from your coach.